Writing a blog article that is differentiated is not so easy these days. It has become a mass production. Imagine how many articles are published each day, taking into account the millions of active blogs on the web. Each of them, post almost every day. In the end, the competition gets bigger, everyone writes. But not everybody writes good articles.

You can not deny that some items attract your attention as a magnet, while others can not even captivate you more than a few lines.

In this article I’ll give you tips to write engaging articles.

1. Provide value

Passion and a skill for words are only two components of great content. You could be the best wordsmith on the Internet but gain ZERO followers if your content doesn’t provide one thing to your audience: value.

Readers are drawn to articles that benefits them. Luckily, there are many ways to provide value—it’s just a matter of identifying the benefits your audience wants, and then catering to those needs.

For example, a home improvement business might provide helpful how-tos and do-it-yourself guidelines for their customers. A Web hosting site could publish tips for troubleshooting server problems or advice on common mistakes to avoid when setting up a website.

The idea is to cater to your customer demographics in a way that resonates with them and offers tangible value. Do this over and above your business’ specific products or services, and you’ll win loyal readers.

When you sit down to plan your content, consider your audience and ask yourself the following questions:

  • Who am I writing to/for?
  • What problems or questions do my customers have?
  • Is there information or resources at my disposal that would interest or benefit my readers?
  • What content is currently trending in my niche? Do I have anything to add to the conversation?

By answering these questions, you can begin to delve deeper into topics that are relevant and useful for your target audience.

2. Make your articles newsworthy

The best content is often current and newsworthy. Instead of shooting in the dark, hoping your content ideas will stick, do some research. Identify trending topics within your niche as well as in broader media and pop culture.

Ask yourself how different current events are relevant to your industry or niche. Sometimes the connection will be direct and obvious, other times you may have to get creative. But don’t let a loose connection deter you—it often leads to an original idea and more intriguing content for your readers.

People want to know how events will affect them in different ways. By relating your articles to current events and trending issues, you make your content relevant to your audience.

3. Be personal

The most powerful articles makes a personal connection. Econsultancy found that 52% of digital marketers agree that “the ability to personalize content is fundamental to their online strategy.” While you don’t have to provide personal anecdotes or points of view for every post you publish, try to add a personal touch when writing articles.

Readers like to know that there is a real person behind the words—don’t be afraid to draw back the curtain so people can see the wizard.

Here are a few simple ways to add personality to your articles:

  • Share a personal story or example to illustrate your points
  • Acknowledge problems or frustrations you share with your audience (and ideally how you solved them)
  • Write articles the way you speak
  • Use second-person to address the individual (e.g., “you,” “everyone,” etc.)

Whether your blog is your business or one piece of your online content strategy, make a point of personalizing the message and reaching out to your target audience.

4. Go deeper

Marketers and writers will tell you that the key to great content is originality. However, no one is completely original. That is why you can search almost any topic and find multiple resources and articles answering your questions.

While adding personality to your articles you can put some originality and life into your work, it is depth that can set your content apart.

When you plan your content, look for ways to delve into the information. Ask questions that don’t have intuitive or obvious answers—then try to provide those in a post.

For example, instead of writing about “5 Secrets to Good Business,” go more in-depth on a specific topic under that umbrella. Like, “How to Use Text Marketing to Promote Your Small Business.”

Be sure that you then provide information that is thoroughspecific, and useful for your audience. Don’t patronize your readers with obvious information or statements. Instead, cater to their needs by giving them valuable information they can’t easily find somewhere else.

Not only will this attract a loyal following, but you will establish yourself as an authority online and an expert in your field.

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Yoan Bassinet

Yoan Bassinet a débuté dans le web en 2001 en créant ses premiers sites. Au fil des années il a gagné en expérience dans le développement et marketing e-commerce. Avec Pixiolabs, il aide les sites e-commerce à accroitre leurs ventes grâce à des méthodes et stratégies de croissance créées sur mesure.