No matter how big (or small) your online store, you’re always looking to convert visitors. Your conversion rate is essentially the life line of your online business. Ecommerce conversions cover a wide range of activities from purchasing products to subscribing to newsletters. Each of these actions shows that visitors are not just interested but want to engage with you.
Here is 5 secrets for better ecommerce conversions.
Google and Nielsen conducted a study last year to learn more about shoppers and their use of mobile. They found that 93% of people who used mobile to research a product go on to make a purchase. Yes, 93%! To convert these mobile shoppers, your store has to be easily accessible on mobile devices. Every mobile friendly site should:
- Have big buttons for easy use
- Fit into a smartphone-sized screen
- Load quickly with mobile internet speeds
- Also if you have a blog, make it AMP compatible for great user experience across many platforms
They say “a picture is worth a thousand words” but we understand that not all online merchants are photographers by trade. So we’ve come up with simple ways to improve product images:
- Use the right image quality – they should not be pixelated nor take too long to load
- Allow customers to zoom in to get a better view or to examine a particular detail.
- Have consistent backgrounds – Looking for a budget-friendly way? Remove the background.
Help customers find exactly what they want… or another site will. Having a search bar is a great start but is only helpful if customers know exact names of your product.
- In the front office, you can allow customers to filter by product attributes such as color, price, or size to help narrow down your product catalog.
- From the back office, you can refine common search terms by directing them to words you use. For example, when a customer searches “XS” you can direct them to the results page for “extra small”.
Make shopping on your site effortless by offering helpful tools throughout your site for a better shopping experience.
- Allow side by side product comparisons
- Offering complementary products, commonly known as cross selling. If you’re selling wine, ask if they want glasses for that type of wine. Or if a customer adds an MP3 player to their cart, suggest that they add the matching case or headphones to their order. People forget things all the time, this is a nice way to help them complete their purchases and increase your average cart value!
Everyone likes to feel like they’re getting a good deal. Attract customers who are on the fence with enticing incentives by:
- Offering— The types of ecommerce incentives you offer depends on the types of conversions you’re trying to achieve. Get customers to subscribe to your newsletter by offering free shipping with their first order. Convince visitors to share your site with friends by giving rewards for each additional person they recruit with the link. Finally, get customers to shop by offering them a discount for purchases.
- Promoting — After all, if no one knows about the promo, does it really exist? With all types of banners, there are numerous places to highlight your promotions. Try placing it on the banner at the top of the page, within the rich navigation, or even on the homepage slider.
Read more about this subject on the ecommerce page. Also if you need help to set up tracking codes on your website, do not hesitate to contact us.
Latest posts by Yoan Bassinet (see all)
- 10 KPIs every traffic manager should be tracking - February 18, 2018
- 5 Reasons to consider a rebrand - February 18, 2018
- Tips: how to write engaging articles - February 18, 2018
- 5 secrets to boost your ecommerce conversions - February 18, 2018
- The 3 best ideas to increase your email open rate - February 18, 2018